By integrating enterprise-wide financial, operational and sustainability data in a single platform, our accelerator brings together top down target setting, bottom up site-level planning, initiatives modelling, integrating driver-based emissions scenarios with financial impacts at granular level to support businesses make the best environmental investment decisions to drive sustainable growth in the race to net zero. Learn more: #deloitte #deloittedigital #deloitteconsulting #mrm #marketingresourcemanagementĪs we know, Sustainability has risen to the top of the board agenda, and today I share one of our accelerators helping CFOs and their teams to mobilise faster and be more impactful in their sustainability journey.ĭeloitte has teamed up with #anaplan, a global leader in performance management software, to develop end-to-end sustainability planning solutions for finance professionals. It offers frictionless end-to-end planning, execution and analytics to keep CFOs and CMOs in the loop at every single step of the process – for better #marketingoutput and #costperformance. 🖥 Our Closed-Loop Marketing Solution, built with Anaplan and Adobe technologies, allows companies to manage resources centrally and integrate people, budgets, assets, and workflows across the organisation. He says that financial management and marketing must be better linked. 💡 My colleague Antonio Caroprese shows one way of addressing this challenge. #cfos and #cmos are having to walk a tightrope between effective #roistrategies and #customerexperiencemanagement. Companies fail to connect the dots on spending and marketing activity because customer-facing campaigns are increasing in complexity and budgets are limited.
Manual workflows, disconnected data and missing IT capabilities usually prevent maximising #campaigneffectiveness, growing revenue and optimising #spending. 🤔 In times when budgets are tightening, it can be tough to manage marketing campaigns successfully.
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